OUR PROCESS.
Our 5-stage Brand Transformation process.
Design with purpose,
grow with impact.
At Brainstorm Design, we help transform your brand and set the stage for your next phase of growth. In just six weeks, we’ll develop your brand strategy, guide you through the brand identity design process, and deliver a world-class brand. Our goal is to equip you with the confidence to go to market, build awareness, and create a sustainable business that resonates with a loyal audience. Let’s work together to shape a brand that truly reflects your purpose and potential.
THE 5-Stage SPARK Process.
The SPARK process is designed to get to the root of your business purpose and understand your goals and audience before launching into design. By understanding the purpose, we can design a brand that has impact to those both inside and outside of the business!
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Strategy
Brand Strategy Workshop
We establish your vision, mission, purpose, values, personality, competitors, target market and positioning.
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Perception
Alignment on Creative Direction
We produce 3 x Flashboards to gain alignment on creative direction before we move into design
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Advance
Brand Identity Design
We write a brand concept & wrap it in a custom brand identity that we design as if it was our own. Includes 2 x rounds of changes.
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Roll Out
Brand Guidelines
We immortalise the brand in a thorough Brand Guidelines document and roll out any other scoped assets, ensuring consistency at every touch point.
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Kick Off
Brand Toolkit
Logos, typography, imagery, colours, stationery, social media assets, presentation template and everything else you’ll need to launch.