The Creative Tech Village is a place where creativity and technology collide to bring together innovation and collaboration, supported by the WA Government, New Industries Fund and Edith Cowan University (ECU).
Engaged by ECU to develop the brand identity for the Western Australian Creative Tech Innovation Hub, our aim was to create a design that was both striking and functional .
The logo that symbolises the convergence of creative forces from Western Australia’s nine diverse regions, while also conveying the dynamic radiance of ideas—spreading innovation across regional sectors and beyond state borders. The colours represent the 9 separate regions of Western Australia across which the Village operates.