“Yira in our language means ‘under’ and Djinda means ‘the stars’. Yiradjinda, under the stars. Wadandi Cultural Custodian, Iszaac Webb
The Yiradjinda brand was developed as part of the Augusta Margaret River Shire’s Jenna Yen Mundamung (Walking Together) Strategy. A commitment to the local Wadandi and Pibelmen people and the wider Aboriginal community to a greater place of respect and equality within the Augusta Margaret River region, and committed to Aboriginal Australians sharing fairly and equitably in the region’s cultural, social, environmental and economic future.
Yiradjinda is an umbrella brand that encompasses the shire-owned holiday parks and campgrounds within the Margaret River region and seeks to encourage visitors to explore and expand their knowledge of the local Indigenous culture
Artist Kim Kiosses with her artwork for the project
Artwork by local Wadandi artist Kim Kiosses
When approached by the Augusta Margaret River Shire to create a brand identity for their local holiday parks overarching brand, it initially seemed like a typical corporate project. But when I heard the approved name, Yiradjinda, it was immediately clear this was something far more meaningful.
Yiradjinda comes from the Wadandi Noongar words “Yira” (under) and “Djinda” (stars). The name, generously provided by local Cultural Custodians Zac and Wayne Webb of the Undalup Association, carries a profound connection to the land and sky, setting the tone for the project.
Working closely with AMR Shire Project Officer Kieran Weir, we set out on a collaborative journey with Zac to learn as much as possible. Despite his busy schedule, Zac shared an incredible depth of knowledge—stories of local history, the connection between the stars and the earth, and the cultural richness of the region.
To translate this into a brand, we sought a local noongar artist and were fortunate to collaborate with the talented Kim Kiosses. Her beautiful, unique artwork became the heart of the Yiradjinda identity. With her approval, the pieces were digitised and adapted into brand marks, creating a contemporary yet culturally rooted identity that truly honours the Wadandi heritage.
The brand was brought to life with a new website design, delivered just in time for the holiday season. The results? A fully booked-out season across the parks—an outcome that speaks to the strength and resonance of the identity.
It has been an immense privilege to work alongside local Cultural Custodians, listening to stories and gaining knowledge that shaped this project. I’m deeply grateful for the opportunity and hope this brand identity reflects the beauty and depth of Wadandi culture for all who encounter it.